Challenge

Alber & Geiger was hired by Nuseed to promote Carinata, a cover crop designed for biofuel production, in the EU Renewable Energy Directive in Brussels. Our team was required to ensure the approval of Carinata’s GHG savings. On top, we were mandated to pave the way for Carinata’s classification as an advanced biofuel towards the EU institutions.

Strategy

We targeted lawmakers in the European Parliament and officials in the European Commission. We presented arguments highlighting Carinata’s benefits, especially in producing high-quality and low greenhouse gas fuels. Carinata’s sustainability was emphasised during our outreach, while concerns over threatening food production and land-use were mitigated.

Results

Our engagement helped remove the yearlong impasse and paved the way for the acknowledgment and approval of Carinata’s GHG savings. Alber & Geiger’s engagement with EU officials and lawmakers increased understanding of the properties and benefits of Carinata. Also, it helped create advocates for a review of the existing list of advanced biofuels, and laid the groundwork for the inclusion of all crops that fulfil the criteria, to create a level playing field.

Challenge

Within a climate of instigated political fear in the USA for China’s corporations, Huawei was starting to have a credibility problem in the EU, despite adherence to EU standards and a strong commitment to Europe. Huawei’s reputation and thus business development being at risk over its products’ cyber security concerns, Alber & Geiger was called to mitigate these concerns and build support in Europe.

A major focus was the 5G rollout under the EU toolbox in several European member states. The respective European cybersecurity strategy conflicted with the bilateral corporation agreement several EU member states had signed with the United States on cybersecurity, especially targeting Chinese suppliers like Huawei.

Strategy

Alber & Geiger targeted key Members of the European Parliament in all relevant committees and across the political spectrum, to emphasize Huawei’s commitment to Europe, adherence to EU standards and contribution to the European economy through leading products and services, jobs creation and investments in research and development. In that context we established an alternate strategy with the European Commission and related EU agencies to show that Huawei is fully integrated in the EU market and successful for business reasons only.

Results

Our engagement demonstrated to EU law makers that there was no Chinese government involvement in Huawei’s business strategies, let alone any cyber security issue with Huawei’s devices. By doing so, we advanced Huawei’s business interests in Europe.

Challenge

The European Central Bank’s (ECB) single supervisory mechanism decided to carry out its first audit of Greece’s four systemic banks since it was set up. Greece’s leading bank turned to Alber & Geiger for help amid shareholder complaints over irregularities during the last round of capital raising. Assistance was required to ensure a standard and short regulatory scrutiny that would have not weakened further the image and investor confidence in the bank and its management.

Strategy

Alber & Geiger approached directly the European banking regulators and pressed the European Commission and its respective Directorates to announce their clearance of alleged irregularities. We emphasized the importance of investigations being short to not harm the image of the bank and its management.

We then sought to restructure the confidence on the Greek and European financial sector vis-à-vis the EU and German lawmakers and administrators. Our message put on the spotlight the bureaucratic approach and lengthy investigation on the bank itself, highlighting the lurking threat of economic and social instability of requiring more EU taxpayers’ money to the rescue.

Results

Six months into the mandate, the media campaign against our client and repeated calls against its management came to a halt. We helped facilitate the exchange of views between our client and the European banking regulators at the highest political level. By doing so, we helped prevent another wave of economic instability in Greece’s largest systemic bank.