Challenge

Relativity Space is a U.S. launch vehicle manufacturer developing Terran-R, a next-generation heavy-lift rocket designed to expand global access to space. As Europe accelerates its industrial and defence space agenda, new policy priorities around strategic autonomy, security screening, and institutional procurement created a complex market-entry environment for non-European launch providers.

For Relativity Space, the challenge was to build credible EU positioning and identify realistic cooperation pathways while navigating fragmented EU and national competences across space, defence, and industrial policy.

Strategy

Alber & Geiger developed a tailored EU market-access and government-relations strategy for Relativity Space. We mapped relevant decision-makers across the European Commission, the European Parliament, the Council, and key Member State authorities, and aligned Relativity Space’s value proposition with European priorities on resilient launch capability, supply-chain security, and transatlantic cooperation.

Our team supported targeted outreach, prepared policy messaging, and advised on structuring engagement with European stakeholders, including space agencies and defence-related interlocutors, to establish a clear pathway for long-term institutional acceptance.

Results

Relativity Space secured stronger visibility and strategic positioning in Europe, with a clear engagement roadmap across EU and Member State stakeholders. The company established a credible narrative linking its launch capabilities to Europe’s evolving access-to-space priorities and laid the foundation for sustained cooperation discussions with European institutions and national authorities.

Challenge

The European Commission had started investigating violations of the rule of law in Poland, initiating infringement proceedings regarding judicial independence in the country. The Venice Commission, an advisory body to the Council of Europe, had also expressed reservations about all parts of the Polish judiciary, especially over the Polish public prosecution’s independence.

Our client, the former CEO of a Polish investment bank, was caught in the middle of this battle by being at the receiving end of disproportional measures by the prosecution in Poland. The Polish government who started treating bankers in the context of the “GetBack” scandal as “banksters” created a political climate which put our client in custody without bail. Anticipating that the Polish government wanted to represent the case as an effort to protect the public by blaming the investment bankers’ business conduct, he reached out to Alber & Geiger.

Strategy

We approached several DGs in the European Commission and all the responsible committees in the European Parliament demonstrating that this was a practical case confirming the EU concerns stated in the infringement proceedings against Poland.

We gathered thereby EU political support towards the Polish government ensuring that our client receives fair trial and proportionate treatment as to be expected from an EU member state. We did so by informing the EU institutions over the shortcomings of the legal process in Poland and the unjustifiable measures against our client, placing our case on the European Commission’s radar in the ongoing infringement proceeding against Poland and into the European Parliament’s resolution on the rule of law and democracy in Poland.

Results

By introducing the Polish court case into EU politics, Alber & Geiger was able to take Polish politics out of the courtroom. The client was released from custody on bail.

Challenge

The United Arab Emirates sought to advance a Free Trade Agreement with the European Union at a time when both political resistance in the European Parliament was growing and the Iran war in the Strait of Hormuz changed the geopolitical situation. Concerns over the UAE’s alleged involvement in the Sudan conflict risked overshadowing the economic and strategic case for deeper EU-UAE trade relations. While the Middle East crisis created a need for a stable trade relationship in the region with port access.

Strategy

Alber & Geiger developed a political engagement strategy with the EU institutions, including the European Parliament and the EEAS, to keep the trade agenda moving. We mapped the relevant parliamentary concerns, identified the committees and political groups most likely to influence the debate, and helped frame the FTA as a strategic opportunity for Europe in trade, energy, investment, logistics, and regional stability.

Results

The UAE navigated a sensitive political environment in Brussels and responded to resistance in the European Parliament with a targeted institutional strategy. This led to a political pathway for keeping the EU-UAE FTA agenda alive despite concerns linked to Sudan.