Alber & Geiger is a political lobbying powerhouse.

We represent our clients’ interests at the highest levels of the European Union. Our firm combines former EU officials, leading public affairs professionals, and top legal experts to provide EU regulatory intelligence, government relations, and strategic advocacy for organizations worldwide.

The leading EU government relations law firm, Alber & Geiger advises multinational companies, governments, investors, and trade associations on EU legislation, regulatory strategy, trade policy, competition matters, sanctions, sustainability regulation, and geopolitical affairs.

Work

Our multidisciplinary teams support clients across the entire EU policy cycle — from strategy and stakeholder mapping to advocacy, negotiations, and implementation before the European Commission, European Parliament, Member States, and key regulatory authorities.

Government Affairs

Government Affairs

Alber & Geiger is a political lobbying powerhouse and a leading European government relations law firm. We represent our clients’ interests on the highest diplomatic and political level.
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Diplomacy

Diplomacy

Alber & Geiger helps countries and companies with advocacy on bilateral political and economic relations, especially to implement strategic plans and raise visibility to and before the EU institutions in Brussels.
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Litigation

Litigation

Our reputation as trial lawyers before the Court of Justice of the European Union (CJEU), the European Court of Human Rights (ECHR), and the Administrative Tribunal of the International Labour Organisation (ILO) is well known.
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Wins

The matters below illustrate our experience before the European Commission, European Parliament, Member States, and key regulatory authorities across a wide range of industries and policy areas.
Challenge

The EU-Morocco trade negotiations were about collapse. Our client, the Kingdom of Morocco was in an unpalatable position, propagated by EU outrage regarding Western Sahara. Morocco was regarded as an occupier of the region, that was illegitimately using the natural resources of the invaded territory, to the detriment of the Saharawi people.

Several Members States and Members of the European Parliament (MEPs) demanded that, the EU bring an end to the Agriculture Agreement, and the Fisheries Partnership Agreement with Morocco. The resolution on the “Situation in the Western Sahara,” consequently condemned the actions of the Kingdom of Morocco. Protecting the interests of Morocco required us to tackle a heavy burden of proof amid these string convictions within the EU institutions and Member States.

Strategy

Our strategy combined economic, legal and political narratives. Pragmatically, it demonstrated how crucial from an economic standpoint the Agricultural Agreement and Fisheries Partnership were to the EU internal market. It emphasized the tangible value of such agreements to the Saharawi people, while simultaneously showing the intangible nature of the accusations against Morocco. To do so it articulated the legality of Morocco actions through public international law discourse.

It drew on specific Member State and organizational interests in the fishing and agricultural sector while simultaneously recruiting these interests into a targeted media campaign. It assimilated an overarching sentiment that such stabilizing agreements were needed, in the aftermath of the Arab Spring. It drifted EU institutional thought processes along their own rational that trade must follow the rule of law. However, it did so by flipping the script, in showing the potential these agreements had for strengthening regional stability and international adherence to the law.

Results

Alber & Geiger was able to facilitate the signing of a new protocol, guiding the Morocco-EU relationship into a new and more dynamic framework. Creating a stable platform for long term sustainable trade relations that are vital to the security of the region. It was our ability to navigated the EU’s multifaceted foreign policy that allowed us to ensure this result for Morocco.

Challenge

Alber & Geiger was asked to advise and support the Government of India amid concerns coming from Members of the European Parliament in relation to trade, human rights and privacy. Such activity in the European Parliament, coming in the form of parliamentary questions and motions for resolutions risked turning into conditionality clauses in the EU-India bilateral relations.

Strategy

Our team embarked on a comprehensive campaign with EU lawmakers addressed their concerns. We turned the focus on India’s growing economic, technological and geopolitical role and emphasized the untapped potential for bilateral relations. By providing factual evidence and a clearer understanding over the expressed concerns, we were able to switch the focus towards the bilateral opportunities and fostering trade relations via a free trade agreement.

Results

With our diplomatic and advocacy experience we assisted the Government of India navigate the political landscape in the European Parliament. Thanks to our strategy and government affairs support, EU lawmakers now support the EU-India free trade deal.




Challenge

The Maidan Square disaster on the eve of the Ukrainian Revolution and the following fall of Yanukovych’s government, triggered the Russian annexation of Crimea and a souring of the relationship between Russia and the West.

On March 5, 2014 the EU Council froze the assets of 18 former Ukrainian high-ranking officials, suspected of involvement in the Maidan Square disaster and misappropriation of state property. Among them Mykola Azarov, the former Prime Minister of Ukraine, and his son Oleksii Azarov, turned to Alber & Geiger for help.

Strategy

The strategy employed was built on an awareness of the full scope of the rule of law in Europe today, looking at the procedural fairness surrounding the sanctions. It required a subtle deployment of innovative legal arguments and emotional intelligence to navigate through the political turbulence, EU officials and peripheral actors to the institutions, for Alber & Geiger to demonstrate their innocence with strong convictions about their executive culpability.

We put forward that the freezing of funds was of a persecutive nature and not within EU competence. The three pronged approach attacked the premise of the sanctions at the right places and times. Alber & Geiger challenged the (1) legality, (2) legitimacy and (3) non-arbitrariness of the action, grasping all the potential playmakers.

Results

Ultimately the we were able to successfully get the freezing orders imposed on Oleksii Azarov removed, and considerably improve the position of Mykola Azarov. We made clear that the arbitrary targeting of individuals lacked a sufficient legal premise.

Through diligent fact finding we were able to cast doubt on the premise of the government’s alleged responsibility in the first place. We ultimately managed to help reinforce the rule of law, getting platform for the notions of fairness and equitable treatment of individuals into the public forum at a time when fairness was not an institutional priority.

Meet our Team

Our professionals have advised multinational companies, governments, investors, and trade associations on some of the most significant legislative, regulatory, trade, competition, sanctions, sustainability, and geopolitical matters before the European Union institutions and Member States.

The combination of former EU officials, diplomats, politicians, government leaders, and top EU lawyers gives Alber & Geiger a unique understanding of European decision-making and regulatory strategy at the highest levels.

This experience enables our clients to anticipate policy developments, engage effectively with decision-makers, and navigate complex European regulatory environments.

60+ Years of Experience

Former EU Officials & Government Leaders

Strategic Advice on EU Legislation, Policy & Regulation

Trusted by Governments, Fortune 500 Companies & Associations

Strong Relationships with EU Institutions & Policymakers

Proven Track Record of Achieving Results

Frequently Asked Questions

What is EU lobbying?
EU lobbying is the process of engaging with the European Union’s institutions—including the European Commission, the European Parliament and the Council of the European Union—to provide expertise, represent stakeholder interests and contribute to the development of European legislation. Effective EU lobbying helps organizations understand regulatory developments, communicate their positions to policymakers and influence policy outcomes in a transparent and lawful manner.
An EU lobbying firm advises companies, governments, trade associations and investors on how European legislation and policy developments may affect their interests. Services typically include legislative monitoring, political analysis, stakeholder mapping, advocacy strategy, engagement with EU institutions, regulatory guidance, coalition building and representation before policymakers throughout the EU decision-making process.
An experienced EU public affairs consultancy provides strategic insight into the European legislative process, helping organizations anticipate regulatory changes, identify opportunities, manage political risks and effectively engage with decision-makers. This enables clients to shape policy discussions while ensuring compliance with EU transparency and lobbying rules.
Alber & Geiger advises clients across a broad range of industries, including technology, healthcare, energy, financial services, transport, agriculture, chemicals, manufacturing, telecommunications, consumer goods, sustainability, defence, aerospace and digital innovation. Our multidisciplinary teams provide tailored government relations and regulatory strategies for each sector.

Most EU legislation begins with proposals from the European Commission. These proposals are reviewed, amended and negotiated by the European Parliament and the Council of the European Union before becoming law. Throughout this process, stakeholders may provide technical expertise and policy recommendations to help legislators understand the practical implications of proposed legislation.

Who does Alber & Geiger represent?
Alber & Geiger represents multinational corporations, sovereign governments, investors, trade associations, industry alliances and organizations operating across international markets. We assist clients with EU legislation, regulatory affairs, competition policy, trade, sanctions, sustainability, digital regulation and broader geopolitical developments.
EU government relations is the practice of building constructive relationships with European policymakers and public authorities while monitoring legislative developments and advocating for clients’ interests. It combines political analysis, regulatory expertise and strategic communication to help organizations navigate the European policy landscape.
With more than 60 years of experience, Alber & Geiger is one of Europe’s leading EU lobbying and government relations law firms. Our professionals include former senior EU officials, diplomats and experienced public affairs experts who have advised governments, multinational companies and industry leaders on complex legislative and regulatory matters. We combine legal expertise, political insight and a proven track record of achieving meaningful policy outcomes before the European Union’s institutions.
Alber & Geiger combines legal excellence with deep political expertise. Unlike traditional consulting firms, we offer strategic legal and public affairs advice supported by decades of experience working with the European Commission, the European Parliament, Member States and key regulatory authorities. Our multidisciplinary approach enables clients to anticipate policy changes, manage regulatory challenges and achieve measurable results across Europe.
Alber & Geiger is headquartered in Brussels, the heart of European policymaking, with an additional office in Berlin. Our proximity to the European Commission, the European Parliament, the Council of the European Union and other key institutions allows us to engage effectively with policymakers and monitor legislative developments in real time.

Press

What others say about us

As one of Europe’s leading government relations and public affairs law firms, Alber & Geiger is frequently cited by international media, policy publications, and industry organizations on EU legislation, trade policy, regulatory affairs, competition matters, sanctions, and geopolitical developments.

Meet us in the News

As one of Europe’s leading lobbying and government affairs firms, Alber & Geiger regularly publishes analysis and commentary on major EU regulatory, political, trade, competition, sanctions, sustainability, and geopolitical developments affecting businesses, governments, investors, and international organizations worldwide.

Drawing on decades of experience before the European Commission, European Parliament, Member States, and key regulatory authorities, Alber & Geiger provides timely insights into the legislative and policy developments shaping Europe and global markets.