Alber & Geiger is a political lobbying powerhouse.

We represent our clients’ interests at the highest levels of the European Union. Our firm combines former EU officials, leading public affairs professionals, and top legal experts to provide EU regulatory intelligence, government relations, and strategic advocacy for organizations worldwide.

As one of Europe’s leading government relations and public affairs law firms, Alber & Geiger advises multinational companies, governments, investors, and trade associations on EU legislation, regulatory strategy, trade policy, competition matters, sanctions, sustainability regulation, and geopolitical affairs.

Work

Our multidisciplinary teams support clients across the entire EU policy cycle — from strategy and stakeholder mapping to advocacy, negotiations, and implementation before the European Commission, European Parliament, Member States, and key regulatory authorities.

Government Affairs

Government Affairs

Alber & Geiger is a political lobbying powerhouse and a leading European government relations law firm. We represent our clients’ interests on the highest diplomatic and political level.
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Diplomacy

Diplomacy

Alber & Geiger helps countries and companies with advocacy on bilateral political and economic relations, especially to implement strategic plans and raise visibility to and before the EU institutions in Brussels.
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Litigation

Litigation

Our reputation as trial lawyers before the Court of Justice of the European Union (CJEU), the European Court of Human Rights (ECHR), and the Administrative Tribunal of the International Labour Organisation (ILO) is well known.
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Wins

As one of Europe’s leading government relations and public affairs law firms, Alber & Geiger has successfully advised multinational companies, governments, investors, and trade associations on EU legislation, regulatory strategy, trade policy, competition matters, sanctions, sustainability regulation, and geopolitical affairs.

The matters below illustrate our experience before the European Commission, European Parliament, Member States, and key regulatory authorities across a wide range of industries and policy areas.

Challenge

The Port of Belgrade’s property and investor rights were being violated by arbitrary Serbian legislation. There were limited domestic channels for these rights to be rectified and the Port of Belgrade was about to lose significant holdings. It turned to Alber & Geiger for help.

Strategy

The strategy made use of the new supra-national extraterritoriality, which post-communist states have been using to reconstitute certain rights and obligations. It addressed the EU institutions and Member States while Serbia was in the process of fulfilling its obligation to attain EU candidate status. It put forward comprehensive legal analysis that employed the entirety of the acquis communautaire, helping the legal narrative of the Serbian government and that of the Commission come together in a coherent mutually beneficial form.

Results

Alber & Geiger’s lobbing activity raised the awareness of European Parliament and the Commission towards the rights violations. We persuaded the European Commission to pressure the Serbian government into changing the content of these laws and to bring them in line with the EU acquis communautaire.

Challenge

The EU-Morocco trade negotiations were about collapse. Our client, the Kingdom of Morocco was in an unpalatable position, propagated by EU outrage regarding Western Sahara. Morocco was regarded as an occupier of the region, that was illegitimately using the natural resources of the invaded territory, to the detriment of the Saharawi people.

Several Members States and Members of the European Parliament (MEPs) demanded that, the EU bring an end to the Agriculture Agreement, and the Fisheries Partnership Agreement with Morocco. The resolution on the “Situation in the Western Sahara,” consequently condemned the actions of the Kingdom of Morocco. Protecting the interests of Morocco required us to tackle a heavy burden of proof amid these string convictions within the EU institutions and Member States.

Strategy

Our strategy combined economic, legal and political narratives. Pragmatically, it demonstrated how crucial from an economic standpoint the Agricultural Agreement and Fisheries Partnership were to the EU internal market. It emphasized the tangible value of such agreements to the Saharawi people, while simultaneously showing the intangible nature of the accusations against Morocco. To do so it articulated the legality of Morocco actions through public international law discourse.

It drew on specific Member State and organizational interests in the fishing and agricultural sector while simultaneously recruiting these interests into a targeted media campaign. It assimilated an overarching sentiment that such stabilizing agreements were needed, in the aftermath of the Arab Spring. It drifted EU institutional thought processes along their own rational that trade must follow the rule of law. However, it did so by flipping the script, in showing the potential these agreements had for strengthening regional stability and international adherence to the law.

Results

Alber & Geiger was able to facilitate the signing of a new protocol, guiding the Morocco-EU relationship into a new and more dynamic framework. Creating a stable platform for long term sustainable trade relations that are vital to the security of the region. It was our ability to navigated the EU’s multifaceted foreign policy that allowed us to ensure this result for Morocco.

Challenge

Dynamic currency conversion (DCC) is a currency exchange service that enables customers to pay in their home currency or in local currency according to their choice. It is offered at ATMs and credit card transactions in shops. The service providers had raised concerns over the card scheme behavior of credit card companies aimed at limiting competition in currency conversion services across several jurisdictions, including in the European Union.

They contacted Alber & Geiger to provide political support with the European Commission’s Directorate General for Competition on their repeated complaints over card schemes’ excessive rules, fees and compliance regimes. Moreover, the companies relied on Alber & Geiger to help them identify political avenues to raise their concerns in the European Union, via regulatory and legislative paths, in parallel to their competition channel.

Strategy

From the outset, we created a strategy that focused on three works streams: political support into the complaint with DG Comp, advocacy with lawmakers and officials to raise awareness of DCC and highlight concerns against credit card schemes, and finally, to build support with merchant, consumer and other sectorial associations that are affected by currency exchange services. 

Results

Our team was able to raise awareness of the situation on currency exchange services, informing officials and politicians on the differences between the model offered by the credit cards, and that offered by the DCC providers, putting the emphasis on the DCC currency exchange service that brings more transparency and consumer choice. Simultaneously, through regular exchanges with lawmakers we have laid the foundation for support for our amendments on the ongoing EU legislation on the cross border payment regulation and the payment service directive. Finally, we managed to shift alliances in support of the issues highlighted by DCC providers.     

Meet our Team

Our professionals have advised multinational companies, governments, investors, and trade associations on some of the most significant legislative, regulatory, trade, competition, sanctions, sustainability, and geopolitical matters before the European Union institutions and Member States.

The combination of former EU officials, diplomats, politicians, government leaders, and top EU lawyers gives Alber & Geiger a unique understanding of European decision-making and regulatory strategy at the highest levels.

This experience enables our clients to anticipate policy developments, engage effectively with decision-makers, and navigate complex European regulatory environments.

60+ Years of Experience

Former EU Officials & Government Leaders

Strategic Advice on EU Legislation, Policy & Regulation

Trusted by Governments, Fortune 500 Companies & Associations

Strong Relationships with EU Institutions & Policymakers

Proven Track Record of Achieving Results

Frequently Asked Questions

What is EU lobbying?
EU lobbying is the process of engaging with the European Union’s institutions—including the European Commission, the European Parliament and the Council of the European Union—to provide expertise, represent stakeholder interests and contribute to the development of European legislation. Effective EU lobbying helps organizations understand regulatory developments, communicate their positions to policymakers and influence policy outcomes in a transparent and lawful manner.
An EU lobbying firm advises companies, governments, trade associations and investors on how European legislation and policy developments may affect their interests. Services typically include legislative monitoring, political analysis, stakeholder mapping, advocacy strategy, engagement with EU institutions, regulatory guidance, coalition building and representation before policymakers throughout the EU decision-making process.
An experienced EU public affairs consultancy provides strategic insight into the European legislative process, helping organizations anticipate regulatory changes, identify opportunities, manage political risks and effectively engage with decision-makers. This enables clients to shape policy discussions while ensuring compliance with EU transparency and lobbying rules.
Alber & Geiger advises clients across a broad range of industries, including technology, healthcare, energy, financial services, transport, agriculture, chemicals, manufacturing, telecommunications, consumer goods, sustainability, defence, aerospace and digital innovation. Our multidisciplinary teams provide tailored government relations and regulatory strategies for each sector.

Most EU legislation begins with proposals from the European Commission. These proposals are reviewed, amended and negotiated by the European Parliament and the Council of the European Union before becoming law. Throughout this process, stakeholders may provide technical expertise and policy recommendations to help legislators understand the practical implications of proposed legislation.

Who does Alber & Geiger represent?
Alber & Geiger represents multinational corporations, sovereign governments, investors, trade associations, industry alliances and organizations operating across international markets. We assist clients with EU legislation, regulatory affairs, competition policy, trade, sanctions, sustainability, digital regulation and broader geopolitical developments.
EU government relations is the practice of building constructive relationships with European policymakers and public authorities while monitoring legislative developments and advocating for clients’ interests. It combines political analysis, regulatory expertise and strategic communication to help organizations navigate the European policy landscape.
With more than 60 years of experience, Alber & Geiger is one of Europe’s leading EU lobbying and government relations law firms. Our professionals include former senior EU officials, diplomats and experienced public affairs experts who have advised governments, multinational companies and industry leaders on complex legislative and regulatory matters. We combine legal expertise, political insight and a proven track record of achieving meaningful policy outcomes before the European Union’s institutions.
Alber & Geiger combines legal excellence with deep political expertise. Unlike traditional consulting firms, we offer strategic legal and public affairs advice supported by decades of experience working with the European Commission, the European Parliament, Member States and key regulatory authorities. Our multidisciplinary approach enables clients to anticipate policy changes, manage regulatory challenges and achieve measurable results across Europe.
Alber & Geiger is headquartered in Brussels, the heart of European policymaking, with an additional office in Berlin. Our proximity to the European Commission, the European Parliament, the Council of the European Union and other key institutions allows us to engage effectively with policymakers and monitor legislative developments in real time.

Press

What others say about us

As one of Europe’s leading government relations and public affairs law firms, Alber & Geiger is frequently cited by international media, policy publications, and industry organizations on EU legislation, trade policy, regulatory affairs, competition matters, sanctions, and geopolitical developments.

Meet us in the News

As one of Europe’s leading lobbying and government affairs firms, Alber & Geiger regularly publishes analysis and commentary on major EU regulatory, political, trade, competition, sanctions, sustainability, and geopolitical developments affecting businesses, governments, investors, and international organizations worldwide.

Drawing on decades of experience before the European Commission, European Parliament, Member States, and key regulatory authorities, Alber & Geiger provides timely insights into the legislative and policy developments shaping Europe and global markets.