Challenge

The EU imposed onerous penalties on our client, the Republic of Bulgaria. €825 million of pre-accession funds were frozen. It was a response to its alleged failure to combat corruption, organized crime and misuse of EU funds. Funds worth up to €7 billion over the next six years were also at risk. The Bulgarian government turned to Alber & Geiger for help.

Strategy

Alber & Geiger’s multi-faceted approach involved sophisticated legal analysis calibrated through a dynamic, institution sensitive communications strategy. It incorporated practical considerations like staff changes in the Bulgarian government as well as larger semantic and structural reasons for misunderstandings.

Results

Alber & Geiger was able to restore trust and confidence between the European Commission and the Bulgarian government. The result was the unfreezing of the €500 million in EU funds and the de-jeopardizing of the rest of the €7 billion.

Challenge

The EU-Morocco trade negotiations were about collapse. Our client, the Kingdom of Morocco was in an unpalatable position, propagated by EU outrage regarding Western Sahara. Morocco was regarded as an occupier of the region, that was illegitimately using the natural resources of the invaded territory, to the detriment of the Saharawi people.

Several Members States and Members of the European Parliament (MEPs) demanded that, the EU bring an end to the Agriculture Agreement, and the Fisheries Partnership Agreement with Morocco. The resolution on the “Situation in the Western Sahara,” consequently condemned the actions of the Kingdom of Morocco. Protecting the interests of Morocco required us to tackle a heavy burden of proof amid these string convictions within the EU institutions and Member States.

Strategy

Our strategy combined economic, legal and political narratives. Pragmatically, it demonstrated how crucial from an economic standpoint the Agricultural Agreement and Fisheries Partnership were to the EU internal market. It emphasized the tangible value of such agreements to the Saharawi people, while simultaneously showing the intangible nature of the accusations against Morocco. To do so it articulated the legality of Morocco actions through public international law discourse.

It drew on specific Member State and organizational interests in the fishing and agricultural sector while simultaneously recruiting these interests into a targeted media campaign. It assimilated an overarching sentiment that such stabilizing agreements were needed, in the aftermath of the Arab Spring. It drifted EU institutional thought processes along their own rational that trade must follow the rule of law. However, it did so by flipping the script, in showing the potential these agreements had for strengthening regional stability and international adherence to the law.

Results

Alber & Geiger was able to facilitate the signing of a new protocol, guiding the Morocco-EU relationship into a new and more dynamic framework. Creating a stable platform for long term sustainable trade relations that are vital to the security of the region. It was our ability to navigated the EU’s multifaceted foreign policy that allowed us to ensure this result for Morocco.

Challenge

The patent holder of Teflon™, US Fortune 500 chemical company Chemours, approached Alber & Geiger seeking regulatory and advocacy support over a European Union proposal that would ban all per- and polyfluoroalkyl substances (PFAS). Those PFAS are chemicals that came under regulatory fire as being the so called “forever chemicals”, which persist in the environment. The political turbulences in the EU started in the Netherlands, continued in Italy and Germany then, until they became an EU wide regulatory initiative in Brussels.

Strategy

On the one hand we were confronted with planned PFAS bans in The Hague, Rome and Berlin which we had to politically manage with the national governments. On the other hand we saw a regulatory initiative develop in Brussels under the EU chemicals strategy. We embarked on a defense for the Chemours specific PFAS named GenX and Teflon™, based on the planned PFAS restrictions. Considering the impact of the restrictions to the supply chains of various Member States, Alber & Geiger entered into discussions with the European Chemicals Agency (ECHA), the European Commission, the European Parliament, the EU Permanent Representations and the Member States’ Ministries of Industry and Environment.

Results

We managed to stop the national PFAS bans in The Hague, Berlin and Rome. And we aligned them with the EU initiative. There, we made EU regulators and lawmakers understand that they needed to differentiate between different PFAS, such as PFAS of high or low concern, as a liquid, gas or solid material.